Opportunity Matrix
Visualize pain points by demand (heat) and market saturation (competition). The best opportunities are in the top-left quadrant.
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Opportunity Matrix
Plot of Heat Score (Y) vs Competition Score (X). Point size indicates opportunity score.
Software (14)
Hardware (5)
Service (1)
Opportunity Zone
High Heat, Low Competition
Red Ocean
High Heat, High Competition
Niche
Low Heat, Low Competition
Avoid
Low Heat, High Competition
Click on any point to view the pain point details
Opportunity Zone
High demand with low competition. Ideal problems to solve.
Red Ocean
High demand but crowded market. Differentiation required.
Niche
Low demand and competition. Small but focused opportunities.
Avoid
Low demand with high competition. Generally not worth pursuing.